MTN has released a statement concerning Wizkid's decision not to renew his endorsement contract and sign with rival telco GLO.
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In a statement signed by MTN’s General Manager, Consumer Marketing, Richard Iweanoge, the company confirms that acts such as Wizkid, Sean Tizzle, and Timaya are no longer on its ambassadorial list.
In a statement signed by MTN’s General Manager, Consumer Marketing, Richard Iweanoge, the company confirms that acts such as Wizkid, Sean Tizzle, and Timaya are no longer on its ambassadorial list.
"Although
there is a finite number of brand ambassadors we can have at any point
in time, Nigerian artistes can continue to monetise their intellectual
works through our distribution channels such as the Caller Tunez and
Music Plus platforms,’ the statement states. As was originally
conceptualised, the ambassadorship will continually evolve to
accommodate new talents and cater for diverse segments."
"This
year, we are using a segmented approach and there will be ambassadors
for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family.’ In May 2015, stars including Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Gee and others all renewed their contracts with MTN".
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